In Memphis-style barbecue, the Rub is the most important ingredient, aside from the meat. Often ribs are served without sauce, leaving the barbecue rub to provide all the flavor. Our Memphis Rub starts with a generous portion of paprika and then builds a slightly spicy, but definitely savory profile to help you make the most of your barbecue. This rub is particularly good on ribs, but can be used on any smoked meats.